Privacy Policy

Effective Date: April 1, 2o24

Last Updated: April 1, 2o24

This Privacy Policy describes how Shoptelligence, Inc. and its affiliates (“Company,” “we,” or “us”) collect and process personal information in relation to your use of our services and website ( If you do not agree to this Privacy Policy, your choice is to not utilize our services or website or provide personal information in connection with them. By utilizing our services and website, you agree to this Privacy Policy and expressly consent to the processing of personal information according to this Privacy Policy. 

This Privacy Policy governs our use of the personal information we control for our own purposes, as well as our use of the personal information we collect and process for the lead generation services we provide to retailers. As a lead generator, we partner with retailers to identify interested consumers and enable retails to make useful recommendations to consumers. This Privacy Policy does not govern how we process personal information on behalf of other companies as a “service provider” or “processor.” Our obligations as a service provider or processor are detailed in separate agreements with those companies.

Depending on where you live, a supplemental privacy notice may also apply to you. Please follow the links and review the supplemental privacy notice describing how we process personal information for these regions. To exercise any applicable rights, please follow the instructions provided under the section “Exercising Your Rights” in the supplemental privacy notice.

Supplemental Privacy Notice

  • California
  • Colorado
  • Connecticut
  • Montana
  • Oregon
  • Virginia
  • Exercising Your Rights

Notice at Collection: To understand (i) the categories of personal information we collect, (ii) the business or commercial purposes for such collection, (iii) whether your personal information is shared or sold, and (iv) how long the Company keeps your personal information, please see Section 1 through Section 4 of this Policy.  

1.) Personal Information We Collect.

  • Information You Choose to Give Us:

    • Contact information, including name, employer name, address, city, state, zip code, email address, and telephone number.

    • Information provided or accessed in connection with the services we provide, including online forms, account information, survey responses, communications with our online support team.

    • Payment information to complete purchase transactions.

    • Information required to process job applications and evaluate employee candidates.

  • Information Automatically Collected by Using Our Website:

    • Your device data and how you interact with our website, including IP address, browser type, and unique device identifier.

    • Cookies and similar technology. Please review the cookie technology section below for more information.

    • Usage information, including the pages or content you view and searches on our website.

  • Information We Obtain from Retailers and Marketing Partners for Our Lead Generation and Management Services:

    • Contact information, such as name, address, phone number, and email address.

    • Your device data and how you interact with certain websites, including IP address, browser type, unique device identifier, the webpages and content you view and searches on certain websites.

    • Commercial information, such as purchase history and order information.

    • Demographic information, such as age range, racial and ethnic information, and gender.

2.) How We Use Information We Collect. 

We may process this information for our own business purposes or as part of our lead generation and management services to:

  • Fulfill or meet the reason you provided the information. For example, if you provide your personal information to inquire about our services, we will use that information to respond to your request. We may also save your information for these purposes. 
  • Generate advertisements for retailers that may be tailored to your website interactions, preferences, and interests.
  • Provide, offer, support, personalize, or develop our website and services.
  • Create, maintain, customize, and secure your account with us.
  • Process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • Provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • Help maintain the safety, security, and integrity of our website, services, databases and other technology assets.
  • Test, research, analyze, and conduct product development to develop and improve our website, and related services.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Communicate with you about your job application with us and evaluate your potential employment with us.
  • Fulfill any other use that we describe when you provide the information.

Please note that we may anonymize or reasonably deidentify your personal information so that it can no longer be reasonably associated with or used to identify you in some circumstances. We may retain and use such information for any legitimate business purpose without further notice to you or obtaining your consent, unless required by law.

3.) Disclosing, Sharing, and Selling Information. 

  • Disclosing Personal Information
    • We may disclose your personal information to a service provider for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
    • We disclose personal information as stated below:
      • with data analytics, cybersecurity, cloud service, consultants, financial, legal, technology, and other similar providers that support our business.
      • with banks and credit card processors to the extent necessary for Company to deliver the services. 
      • when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
      • when required by law, which includes complying with any court order, law, or legal process, including responding to a government or regulatory request.
      • in connection with the sale, transfer or financing of Company’s business or its assets, including a bankruptcy proceeding or to our affiliates.  
      • to enforce or apply our agreements, including for billing or collection purposes.
      • for any other purpose we disclose to you when you provide the information. 
  • Sharing Personal Information for Personalized Advertising
    • In this Privacy Policy, “sharing” means disclosing a consumer’s personal information to third parties for cross-context behavioral advertising. “Cross-context behavioral advertising” refers to the targeting of advertising to a consumer based on the consumer’s personal information obtained from the consumer’s activity across websites and applications, other than those with which the consumer intentionally interacts. 
    • While Company does not share personal information for its own cross-context behavioral advertising, Company does facilitate other companies’ sharing of personal information for their advertising purposes. For example, when you visit the website of one of our partner-retailers, we may collect your personal information for the purposes of the retailer’s cross-context behavioral advertising. This enables the retailer to generate advertisements that are tailored to your particular preferences and interests.
  • Selling Personal Information
    • In the preceding twelve months, Company has sold marketing-related personal information to its partner-retailers as part of its lead generation and management services. The Company does not sell personal information pertaining to minors under the age of 16.

4.) Information Security and Retention. 

We use reasonable administrative, technical, and physical security measures to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy.  

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes. To determine the appropriate retention period for personal information, we consider applicable laws, the volume and nature of the personal information, its purpose, and the potential risk of harm from its unauthorized use or disclosure.

5.) Cookies and Tracking Technologies.

Although Company does not use “cookies” or other tracking technologies for its own business purposes, Company uses such technology as part of its lead generation and management services. Company uses the following technology for these purposes:

  • Cookies

Our websites may use “cookies” and other tracking technologies to gather information about your interactions.  This information may include demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. We do not currently honor “do not track” signals from a web site browser. Please refer to your computer browser help instructions for more information on cookies and other related technologies and how to manage their use. If you refuse or delete cookies, you will need to repeat the process if you use another computer or change browsers. If you refuse or delete cookies, some of the functionality of our websites could potentially be impaired.  

  • Analytics Services 

Please note that we use an analytics service, Google Analytics, to gather information about our website visits. To learn more about Google Analytics, including opting out of Google Analytics, click here

  • Web Beacons

Pages of our websites may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages.  We may use this information to provide a better website user experience, and tailor our marketing communications. 

6.) Your Rights.

Depending on where you live, you may have rights related to your personal information. These rights are described in the supplemental privacy notice. You may exercise any of the rights consistent with applicable law by contacting us at 212-328-1440 or and following the instructions provided in the supplemental privacy notice document, under the “Exercising Your Rights” section. We may ask you to verify your identity before taking further action on your request.

7.) Other Important Information.

  • Linked Websites

Our websites may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites.  You expressly relieve Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.

  • Children’s Privacy

Our website does not target or knowingly collect any information from individuals under the age of 16.

  • Changes to our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page with a notification that the Privacy Policy has been updated on our website home pages. If we make material changes to how we treat the personal information we collect, we will notify you through a prominent notice on our website home pages, in addition to any other means necessary to fulfill our legal requirements. The date the Privacy Policy was last revised is identified at the top of the page. 

8.) Contact Information.

For questions regarding this Privacy Policy, you may contact us at any of the following addresses. To exercise your consumer rights, depending on where you live, please follow the instructions provided in the supplemental privacy notice, under the “Exercising Your Rights” section.


Address: 330 E. Liberty St.
Ann Arbor, MI 48104

Phone: 212-328-1440