With a large majority of shoppers completing transactions online, most know how they are going to pay for their purchase before they even begin to look for it. Not only are shoppers beginning their journey with a need, but also with the knowledge of how they’re going to pay for it. From there they decide where to shop and what exactly is going to satisfy their need. With bringing finance to the forefront of the shopper journey, order values grow and customer loyalty soars. And because everything is streamlined and simple, the payment process never gets in the way of inspiration.