Furniture is a purchase driven by psychology, but this psychology varies across the four primary generations of consumers. An improved understanding of the different psychologies of each generation allows retailers to provide a more effective and personalized level of service.
Understanding the psychological importance of furniture—and the extent to which consumers struggle with this emotional weight—allows retailers to better serve their shoppers.
As an ever-larger number of shoppers begin their customer journey online, it’s important for retailers to engage with them there. Livestreaming is a great way to do so.
As the pandemic spurs a digital revolution in furniture retailing, the nature of the role of the sales associate has permanently changed.
As retail begins to reopen, the changes in the shopper journey caused by COVID will permanently affect the role of the sales associate.
The best source for sales and turbo-charging profitability is your existing customers. How do you best nurture those relationships?