Understanding the steps each buyer goes through in the shopping process is vital to executing effective marketing strategies. The buyer essentially travels through five stages in the shopping journey: awareness,... read more →
Most brands have caught on to the fact that social media is the preferred tool of the present and future when it comes to reaching customers. 78% of consumers claim... read more →
The battle for market share is fierce and today’s consumers have more choices than ever. It’s critical that you understand your customer, and how they interact with your company and... read more →
The role of the furniture sales associate is changing. To keep shoppers coming to brick and mortar stores, the associate must make contact with those who visit the store's website,... read more →
As technology has continued to boom in the retail sphere, we know that having digital touchpoints in your store can make or break a final purchase. Customers are already using... read more →
Stock-outs are an age old problem that retailers have been dealing with. It is one of the most frustrating shopping experiences that a customer can have, and one of the... read more →
For almost all furniture shoppers, finding your perfect style is an uphill battle. In the most ideal world, we would all have our own personal designers that completely understood our... read more →
We’ve come a long way from traditional shopping. The increase in online orders and reliance on technology have drastically changed how we approach buying products. Due to consumers' hectic schedules,... read more →
On my most recent trip to the store, I was on a mission to find the perfect business casual pants. I picked up everything that fit the bill of what... read more →
The customer journey for a furniture shopper, as of now, is messy and unmanaged. When furnishing a room, shoppers enter a store and explore each department with little direction, only... read more →